Looks like Malaysian drama series are going global.
On July 24, 2020 Malaysia’s biggest content producer and distributor, Primeworks Studios and iQIYI signed a content partnership deal that will see six of TV3’s top Malay drama series on the China-based media platform.
iQIYI is aiming to tap into the Southeast Asian market and this is one of the first of many deals.
Among the drama series that’ll debut on iQIYI starting July 24, 2020 will be 7 Hari Mencintaiku Season 1 and 2, Leftenan Zana, Kampung People, Setelah Ku Dimiliki, and the much-anticipated brand new series Pengantin Satu Malam that is set to air on TV3 in August of 2020.
All the episodes will be made available an hour after they’re broadcast on TV3.
“Deals like this, with partners like iQIYI, are important for us to keep up with changing viewership trends. It allows us to not only move with the times but also reach out to potential new audiences,” said Ahmad Izham Omar, CEO of Primeworks Studios.
iQIYI Country Manager for Malaysia, Singapore and Brunei, Dinesh Ratnam, said content has become a proven appeal among people.
“It is our goal to deliver the most relevant and compelling Asian content to our users and having a high-quality catalogue of local content is a significant part of our strategy. Therefore, we are excited to announce this content partnership with Media Prima as it marks a major milestone for iQIYI in delivering relevant and compelling local Malaysian content to our users.
“With creative-led top management in Media Prima like box-office producers Iskandar Mizal (Paskal) and Ahmad Izham Omar (Ejen Ali The Movie), we look forward to having this selection of their top content on our platform,” Ratnam said.
Episodes 1-16 of 7 Hari Mencintaiku 2 will debut on iQIYI on 24 July, 2020 and all subsequent episodes will also be available on the platform for free just 1 hour after its broadcast.
Cover image sourced from Media Prima.