Malaysia just bagged a prestigious award for its tourism video. Here’s why it’s so good.

Travelling may be at the back of everyone’s minds due to the coronavirus pandemic, but Tourism Malaysia’s latest promotional video featuring beautiful visuals of the country has just gained worldwide recognition.

The International Telly Awards has been long established since 1979 and honors excellence in local, regional, and cable television commercials. With over 12,000 entries across five continents around the world, it’s clear that to receive an award from it is quite the honor.

Tourism Malaysia’s travel video, titled Discover Breathtaking Malaysia, won the Silver Award for Non-Broadcast under the General Travel/Tourism category in the 41st International Telly Awards 2020.

The Silver Award was given to seven winners, including Tourism Malaysia, and is the highest in its category.

Malaysia’s ‘Visit Malaysia 2020’ logo had undergone a few issues prior to this.

According to Tourism Malaysia, the four-minute video “takes viewers through Malaysia’s touristic attractions as well as hidden gems for travelers to explore, complete with suggestions for captions and hashtags on social media.”

Tourism Malaysia Director-General Musa Yusof commented in a press release that he hoped this global recognition would ignite domestic travel as travel restrictions have been eased amidst the Recovery Movement Control Order (RMCO).

“This international recognition only serves to prove that Malaysia has what it takes to boost its tourism sector again, hopefully soon. We at Tourism Malaysia will continuously strive to restore confidence in travelers to discover beautiful Malaysia safely under the new normal,” he said.

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Although the video was initially produced for the country’s Visit Malaysia Year 2020 campaign, which has since been cancelled due to the pandemic, the Tourism Malaysia team maintains that the video’s message still stands: That Malaysia is an ideal tourist destination.

“I hope that this also incites excitement in our fellow Malaysians to explore our lands once it is safe to travel again,” Musa Yusof said.

Watch the full video here.

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Cover image sourced from Malaysia Truly Asia.