Just weeks after the World Health Organization (WHO), Global Citizen, and Lady Gaga organized one of the largest digital concerts ever, 88rising is standing up to produce their own digital concert filled with stars and acts across Asia.
Introducing Asia Rising Forever, an event that will be celebrating “the most exciting Asian talent from around the world.”
Known for championing Asian musicians and performers in the global media and entertainment scene, American-based mass media company 88rising is beginning May with what could possibly be the largest online gathering of Asian musical artistry ever.
The event boasts a strong star-packed lineup including more than 20 Asian artists who are well-known globally, from Indonesia (Rich Brian and NIKI) to Malaysia (YUNA), and even several K-pop acts like Kang Daniel, and popular girl groups CLC and LOONA.
Hosted by rapper Dumbfoundead, the live event will stream for four hours and it’ll be fundraising and donating its proceeds to efforts in combating anti-Asian racial discrimination.
“Music has the power to bring people together across borders, races and religions, ” YeonJeong Kim, Head of Global Kpop & K-content Partnerships at Twitter, said to AsiaOne.
“I hope this Twitter Live will bring the world together to gain momentum to overcome COVID-19.”