Some Malaysian fruit sellers are pricing durians based on the car you drive

Ah, the durian. It’s the undisputed and notoriously stinky King of Fruits.

There are people who absolutely despise the fruit in all its forms, and then there are those who swear by its creamy, decadent taste as if it were a gift from God to all of mankind.

Are you a durian lover? IMAGE: The Food Ranger / Facebook

And with durian season in Malaysia well under way, more and more fans of the fruit, as well as ‘thrill seekers’ aiming to break their durian virginity, will be flocking to durian stands nationwide.

But some unscrupulous fruit sellers in Malaysia have been taking advantage of people’s love for the durian.

How, you ask?

How much do you think a durian would cost if you pulled up in this car? IMAGE: @mclarenkualalumpur / Instagram

They’ve employed a pretty unique, albeit evil method to determine the prices of the durians they sell. If a customer drives up to their durian establishment with an expensive luxury vehicle, the prices of their durians will magically increase.

Customers with cheaper cars get to enjoy reasonable prices.

They can do this easily because they won’t have fixed price tags for any of the durians they sell, which gives them the opportunity to use rigged weighing scales to determine the price of their fruit.

Basically, the more expensive your car, the more expensive your durian.

According to Pahang Domestic Trade and Consumer Affairs Ministry (KPDNHEP) Chief Ahmad Fitri, these durian sellers often jack up the prices of their fruits two-or-threefold if they see their customers arriving in luxury vehicles.

But durian sellers who fail to properly display the prices of durian in their stores and use rigged weighing scales face heavy penalties.

Some sneaky fruit sellers use rigged weighing scales to drive up prices. IMAGE: New Straits Times

Fitri says that the KPDNHEP will be conducting routine checks on fruit sellers during this time, just to make sure everything is in order.

This will also keep them on their toes in case they decide to engage in some greedy price manipulation.

“We will apply the RM1,000 (US$233) compound in accordance with Order 3 (1) of Price Control (Retailing By Retailer) Order 1993, if traders fail to display the price tag,” said Fitri in correspondence with Harian Metro.

In fact, some sellers have already been caught red handed – one seller failed to display price tags, while the remaining three were caught using unregulated weight measuring tools. They were fined a total of RM4,000 (US$933).

So far, 72 inspections have taken place.

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Cover image sourced from Today Online and Marketing Interactive.