Despite the lockdown, Southeast Asians have been keeping themselves busy by searching for the latest smartphones.
While it’s true that many industries were disrupted by the coronavirus, also known as COVID-19, the communication industry remained resilient.
Yet, there were many smartphone makers who still suffered the brunt of the virus as interests declined significantly.
However, according to recent findings by Southeast Asian meta-search website operator iPrice Group, there were three that saw an increase in search interest.
These were the smartphones with the lowest search interest.
As the world went into lockdown mode in March, several smartphone providers took this as an opportunity to launch their products. Naturally, there were winners and losers.
iPrice had collected Google Keyword Planner search behaviour data based on the keywords across the region in seven countries including Hong Kong between March to April.
It discovered that the interest for the Huawei Nova 7 saw an average drop in search by 45 percent compared to its previous model.
On the other hand, the Honor 30 and Oppo Reno Ace 2 also experienced a decrease in search interest by 80 percent and 93 percent respectively.
Smartphones with the highest search interest.
Yet, there was a winner: The iPhone SE.
The affordable mid-range smartphone, a first for Apple, saw an increase in demand in the region.
Even during the lockdown period, the search interest for “iPhone SE” shot up to a mind blowing 206 percent. To put it into perspective, this figure is three times higher than that of the iPhone 11 Pro when the phone was first released in September, 2019.
Coming in second place were the OnePlus 8 & OnePlus 8 Pro, which dominated searches in countries like Singapore, Malaysia, the Philippines, Thailand, and Hong Kong.
Sitting third is the Xiaomi Mi 10, which held 7 percent of the search market share from March to April.
Yet, it’s the iPhone SE that reigns supreme, accounting for an average of 673,000 searches from March to April. In terms of search proportions, the iPhone SE acquired almost 78 percent when compared with other brands.
“One of many factors that led to a higher number of demands for iPhone SE was its mid-range price bracket starting from US$399,” iPrice explained.
“It offers a cheaper price range than the other smartphones. The phone also provides a longer lifetime as you will continue to get critical security updates and new features via iOS version updates.”