Fan bases. Never underestimate them.
Korean pop boy band BTS recently took to Twitter to show their support towards the #BlackLivesMatter movement.
Big Hit Entertainment, the management company for the band, revealed to the BBC that BTS had donated US$1 million to the cause.
우리는 인종차별에 반대합니다.
우리는 폭력에 반대합니다.
나, 당신, 우리 모두는 존중받을 권리가 있습니다. 함께 하겠습니다.
We stand against racial discrimination.
We condemn violence.
You, I and we all have the right to be respected. We will stand together.#BlackLivesMatter
— 방탄소년단 (@BTS_twt) June 4, 2020
Fans decided to match it.
Within hours, BTS Army aka the fans worldwide quickly got themselves organized and vowed to match the donated amount.
Spearheading the initiative was BTS’s worldwide fan collective of volunteers, One in an ARMY, who quickly got together a list of organizations the BTS Army could donate to. The collective regularly takes charge of charity initiatives for the band.
Swiftly, the #MatchAMillion hashtag began spreading on Twitter, carrying the message of the initiative.
Within a day, the initiative managed to match the amount donated by BTS. The move, according to the group’s press release, is “unsurprising”.
“When George Floyd was murdered by police, the Black Lives Matter movement was mobilized in the most significant way since its formation in 2013. Given the diversity in the fandom (BTS have a significant number of black and biracial fans) and the strong desire to help others, it’s unsurprising that ARMY wanted to help support the movement,” the group said.
Here’s where the US$1 million will go to.
With 35,609 BTS fans contributing in the first wave of the US$1 million, Variety reports that the funds will go to:
- Bailouts for those arrested for protesting against police brutality.
- Advocacy organizations against systemic injustice led by American black people.
- Mental and physical health support for the black community.
Among the 17 organizations that’ll benefit from these donations include Black Lives Matter, M4BL: The Movement For Black Lives, Color of Change, National Association for the Advancement of Colored People (NAACP), and more.
It’s really amazing to see so many of you coming together to support #BlackLivesMatter. Thank you so much to everyone who donated, shared, used the hastag and helped by any means to make this possible! pic.twitter.com/FqUNfsWsIz
— One in an ARMY⁷ Charity Project 💜 (@OneInAnARMY) June 8, 2020
The BTS fan base was among the swathes of K-pop fans who supported the #BlackLivesMatter movement by refusing to promote their faves on Twitter, in hopes they don’t overshadow the cause.
Music truly unites people.
Cover image sourced from Affinity.